About Rue de Jeans

There is nothing more than being comfortable in one’s own skin. Except, perhaps, the feeling of a sleek pair of premium jeans.

Founded in 2010, RUE DE offers a sophisticated design with the finest quality of fabrics of premium jeans "RUE DE //JEANS" and ready to wear collections "RUE DE". Both line aspires to fuse opulence, sophistication and the finest craftsmanship, with a contemporary sense of style.

Since its debut, RUE DE has received an immediate recognition that is rare to a young company. In 2012, the line was launched in boutiques stores in the US and several Asian countries. Recently, RUE DE was featured in industry-leading magazines, such as InStyle, Glamour and Cosmopolitan. The ready acceptance of Rue De Collection in an intensely competitive affordable luxury arena gives us more confidence that the line will create a niche that is synonymous with magnificence and style.

The level of style and sense that RUE DE aims to purvey with its new line of premium denim and ready to wear is simplicity, stealth and comfort. The most luxurious Italian and Japanese fabrics are used to create an iconic European style with a hint of 18th century Impressionism where French and Japonism heavily influenced the overall art and fashion culture of that era. The different styles of jeans, from skinny, slim fit, straight leg to boot cut will be named after the street names of Paris for both men and women denims. Paying homage to the Japonism influence, the “道” (Tao) symbol was incorporated into the logo meaning “the street” or “the way” to parallel the meaning of “Rue de” in French.

Patent pending design element :  What appears to be a discreet black-on-black logo label on the back of the waistband of RUE DE // JEANS is actually much more than a design element: it conceals a patent pending elastic piece that adds two inches of breathing room. That means a custom, comfortable fit that adjusts to all the ups and downs of your day -- from coffee and croissants to sushi, or from take-off to landing in a fabulous foreign destination. You can dig in to your day without your jeans digging into you, and look good doing it.

RUE DE employs leading standards for quality in design and production. The company holds all major production in US and Asia, adheres to rigorous quality controls and fair-trade practices, and possesses rapid order response capability due to a best-in-class provisioning system. RUE DE is poised to become the premier source for luxurious yet comfortable premium denim & ready to wear line.

RUE DE balances its dedication to high fashion with a commitment to pressing global issues such as poverty, AIDS, and malnutrition. Through this inspiration, RUE DE shares the support of its clientele with diverse charitable causes in the U.S. as well as Asia and Africa. Social and charitable causes include African NGO’s, churches and missionary workers in rural India, the Ellie Breast Cancer Fund, Animal Rescue League, Children’s Trust Fund Organization, UNICEF, and World Vision.